Are you desperate to increase sales of your e-commerce business?
Then you’ve come to the right place. In this article you will learn everything you need to know about SEO in e-commerce to create a successful online store!
I’ll show you the best ways to attract targeted traffic to your trading site.
Why does your e-commerce store need SEO?
If a company wants to survive online, it needs one thing: an infallible SEO strategy.
Without that, there’s a good chance your business will fail. And here’s the problem:
Having a successful e-commerce business doesn’t always mean having the best products; look at sites like Etsy or Wish.
They don’t have the best products, in fact some of them are downright bizarre. But it is their ability to attract customers that sets them apart.
And they couldn’t have done it without an SEO strategy.
Then why use a search engine for e-commerce?
Well, very simply, if you don’t, you will fall behind; because one thing you can bet on is that your competitors will use SEO.
The more organic traffic you can attract to your store, the greater the chance you have of converting traffic into paying customers. Of course, it’s not just the traffic, but it’s an important factor.
Suppose you have chosen a keyword that has a traffic potential of about 5,000 visitors per month.
Even if we lower the conversion rate by 3.5%, this amounts to about 175 extra visitors per month. And depending on the value of the item, it can make a big difference to your annual income.
And this is where the power of e-commerce SEO really comes into play. A well-chosen keyword can have a significant impact on your annual income.
Of course you want to learn the secrets of successful SEO, so read on to learn the four steps to the perfect e-commerce SEO strategy and make sure you use a WordPress CMS for your online shopping site.
E-commerce referral in 4 steps
As mentioned earlier, you need to implement these four SEO steps to increase the volume of your e-commerce store.
If you complete each step, you have a good chance of taking your e-commerce store to the next level.
The most important thing is that you do them in the right order and take your time every step of the way.
1. Checking your website
The first step in a perfectly executed e-commerce SEO is to audit your store and determine where the current problems lie.
It could be:
- Technical problems, i.e. cannibalization.
- The structure of the page is difficult for search engines.
- No content
Contrary to popular belief, link building does not solve all SEO problems. The first thing you need to focus on is a complete and thorough audit of the site.
But how?
There are a number of SEO tools that can be used to research for example an e-commerce shop:
But this tool isn’t cheap. If you don’t have them yet, you can use free website auditing tools.
This section focuses on the use of Screaming Frog; the tool is free up to 500 URLs, which is sufficient for most e-commerce companies.
Open Screaming Frog, enter your URL in the search bar and click Start to start scanning.
When the crawl is finished, you can export the information. Here’s a piece of top advice: When exporting data, use an HTML filter to remove irrelevant information.
You now have all the necessary data to carry out a store audit:
Find your missing canonical characters.
This is a common problem in e-commerce stores when a page has multiple URLs pointing to content.
However, this leads to problems of duplication which then cause problems in your business. In the image below you can see what Google defines Webmasters as a canonical URL:
You can use Screaming Frog to find canonical tags based on your cursor data.
Click on the URL tab; move the screen to the right and the Canonical Link Item 1 column will appear.
If one of the spaces is empty, it means there is no canonical URL tag for that page, which means it will probably be duplicated.
Browse the list and make sure everyone is linked to the same URL.
Description of the missing metafiles
To be honest, a highly optimized meta-description will not improve your ranking much, but it is still something to consider.
As you can see, a well-written meta-description will help to increase the click-through speed on your website, which will attract extra traffic.
To find missing metadata in the Metadata Description tab, filter the results with Missing and then export the data, repeat the process for the Duplicate Filter.
For any missing or duplicate results, add a description or make them unique.
These are just a few of the things you can check out with Screaming Frog, but they’re not the only things you can check out. If you look at this post by Matthew Woodward, you’ll see he can do things like this:
- Find duplicate content
- Find 404 errors
- Find 302 diversions
- Search for non-indexed pages
- Searching for missing alt tags
Make sure you solve any problems found during the checkup of your store. It’s your best chance of success.
2. Keyword Search
Searching for keywords should always be one of the most important things; as mentioned before, a keyword can change a life.
Most people choose a keyword based on the traffic it brings to the site, which is not always the best solution.
This puts them in one of the many pitfalls that website owners have to avoid. In this section we will show you four things that your keywords need to succeed.
The keyword search for e-commerce stores works slightly different than normal, so you should pay attention to it:
Make sure it’s important.
The keyword must match the product you are selling if you want to attract customers. If the keyword is relevant to your offer, increase your conversion rate.
The search for relevant keywords is quite simple and is easily done with a computer between the ears.
Suppose your e-commerce store sells shoes; then it is certain that the keyword t-shirts for men would not be relevant to your store.
The easiest way to find out if a keyword is relevant to your business is to search it on Google. If the best results are comparable to those of your company, you can be sure that the keyword is relevant to you.
Make sure the keyword has the right meaning.
If your keyword doesn’t have the right intention, it doesn’t bring people to the right stage of the sales funnel. The amount of traffic generated by a keyword does not matter if it does not have the right intention.
In general, people on the lower rungs of the funnel are more willing to buy, but less in number.
How do I know which keywords to use?
As mentioned earlier, it is about understanding at what stage of the sales funnel you want to focus on customers.
In the following list you will find keywords that you can include to generate the right traffic for your business:
Step one: Awareness raising keywords
- List
- Definition
- Why
- What is
Step two: Keywords of interest
- Manual
- Brand name
- Such as
- Training manual
Step three: Keywords of the evaluation
Step 4 : Buy keywords
- Buy now
- Discount
- The Agreement
- Free delivery
If you keep in mind when choosing the keywords above list, they will have the right intention of attracting customers; you will also see an increase in conversion.
He’s got a good amount of research
It’s all well and good to have the perfect keyword, but if nobody’s looking for it, it won’t do you any good.
What counts as a large amount of keyword searches varies from niche to niche, so you’ll need to do some research and learn more.
Don’t just choose a keyword based on the traffic it generates, but take all four into account. Sometimes mid-size keywords bring you more money per dollar.
Make sure you’re competitive
If the keyword you want to rank for has a lot of competition, it is unlikely that your new store can rank for it. You currently do not have the necessary references to take part in the contest…..
That’s why you have to choose keywords you can really fight for.
Try to target words where the competition is low and the search volume high, until you have gained authority in your business.
I used AHREF’s SEO tool and found these keywords with high volume and little competition!
3. On page SEO
All online companies need to implement SEO on their site if they want to be successful. When all technical problems are solved in the first phase, the next layer of the base for your online shop will be built on the SEO side.
Essentially, it’s about making it easier for Google to understand your site and at the same time make it more user-friendly.
Here are a few things to consider to make sure your site SEO is perfect:
Meta-description – Must contain additional keywords and give a fair description of the subject of the page.
Titles – Make sure you are using the right titles with a mix of keywords. Each page must have a set of H1 tags, followed by H2, H3, etc.
Product description – Make sure you write unique product descriptions, do not copy or paste them: Focus on the benefits, not the features.
Title tags – The title should contain the most important keyword as close to the beginning as possible.
Internal links – This underutilized tactic helps your store visitors navigate and allows Google to explore your site and find new content. You need to learn how to create internal links to increase organic traffic.
Images – All images must be of high quality and have a file name and alt tag matching the product; they may even contain a keyword.
The above methods will quickly solve any problems when referring to pages and give your pages a boost in SERPs. The best thing is that it’s completely free and that it only takes a few minutes to make it work properly.
4. Communication building
Contrary to popular belief, this should be the last tactic you use to increase your company’s visibility. You see, without all the other elements it is unlikely that your adhesives will be successful.
There are many link building strategies you can use to grow your business. But today we are going to focus on the strategies that have the best return on investment:
Guest Posts
Yes, it is one of the most popular link building strategies, but it works for a reason!
Publishing visitor information helps you do three things:
- Building a relationship
- Get the link
- receive effects
And it is these three elements that make it such a popular tactic, especially given the ease with which it is used.
Just follow these four simple steps:
Finding multiple goals
Use Google; search for keywords with the following phrases :
If something looks like a match, add it to the Excel sheet; continue until you have a full list of goals.
Qualify your objectives
The important thing is that the goals are worthwhile. They look for sites that have a high domain authority and receive a lot of traffic.
You can check this with Ahrefs or SEMRush. Remove from the list any target that cannot be disabled.
Awareness-raising activities
Now it’s time to work with the audience; this can be done by creating a great pitch that is personal and adds value to the site.
If they don’t respond the first time, be sure to send a follow-up response. You’ll be surprised how many replies you get to the second or third message.
Writing the content
As soon as everything has been agreed (subject, price, writing guidelines), you can start writing the content. Don’t forget to add a link to your site and sprinkle it with internal links to your pages.
Rounding
They know why e-commerce SEO is important for any online store to become efficient and competitive in the market.
By following the above steps, you can increase the volume of organic traffic your store generates, and not only that, but you will also attract qualified customers who will convert.
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