Where is it better to grow as an influencer: Instagram or TikTok

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TikTok is a Chinese social network that is considered relatively new, it is also considered a competitor of the world famous social network application Instagram. Despite appearing six years after Insta, TikTok now has 800 million active users worldwide, while Instagram has about 1050 million, only 25% more than TikTok.

A few years ago, social networks were mainly used to allow people to participate in their lives and communicate with others. They were and still are a great source of entertainment, making users dependent on them. Today, the situation has changed dramatically and social media applications are being used worldwide for advertising and marketing purposes.
Brands and companies use TikTok, Instagram and other networks as a primary means to find and attract potential customers using a variety of marketing tactics.

How does the social media marketing sector work at Instagram?

So let’s talk about money. At Instagram, impact marketing expenditures are estimated at approximately $1.7 billion. In fact, about 90% of the famous brands in the world are present on Instagram, which is the highest indicator of any modern social network.

The target group for most of these brands are people between 18 and 28 years of age. Instagram has many characteristics that appeal to the representatives of the millennium and Generation Z. Instagram is seen as a platform where it is relatively easy to develop a marketing strategy and stimulate sales. This social network is unique because it’s more about sharing photos and stories than video, making it easier to reach and capture the target group.

The activity of Marketing Influencer is increasing and many large companies are working with Instagram celebrities to increase brand awareness and sales results. International brands such as Zara, H&M, Levis and others generate a significant portion of the benefits of marketing influence. The use and mixing of light colours when adapting the content of the photos quickly attracts the viewer’s attention and guarantees maximum success of the marketing campaign. With a variety of tools and custom filters, companies are able to distribute exactly what they have found. It is common nowadays to test different colours to determine which combination gives the best result.


Another big advantage of Instagram is that the social network enables the exchange of videos and photos. It’s been a while since IGTV was released and slowly but surely this feature is becoming a potential replacement for YouTube. While the number of videos viewed on the platform is constantly increasing over time. Many brands have ideas that they want to turn into reality, both in photos and videos. And fortunately for them, Instagram not only gives them this opportunity, but also encourages them to do so.

Large companies often work with influential people to speak and communicate with the audience of influential people. That’s why Instagram celebrities act as intermediaries between brands and their target group. The famous Instagram models and celebrities Kim Kardashian and Kylie Jenner have become so popular that they have launched their own brands.

Nowadays, anyone with determination and hard work can become an influential person in social networks. Once you’ve created your own audience of several thousand followers, all kinds of companies can come to your attention and offer you collaborative agreements so that you can promote, see or use their products.


Let’s not forget the Instagram stories, it is a tool with an impressive level of participation that is widely used in social media marketing. Stories are short videos, usually no longer than 15 seconds. Because these videos are relatively short, brands can generate enough content to publish new ones every day to stay in touch with their audience.

People who see these stories will remember the brand for a long time, which helps them to generate new leads. Instagram is a platform that balances both image and video. It can be used effectively to idealize many concepts and boost sales.

TikTok is also widely used for impact marketing?

The use of social media in China has increased significantly over the last two years, in particular during the KOVID-19 epidemic. If people had to stay home. In fact, it is one of the three most downloaded non-play applications in the world. In a short time the network has become one of the most popular in the world. And growth is not expected to stop in the near future. A lot of people have had a lot of success with TikTok in the blink of an eye.

With this feature even more brands and users can try their luck online. The number of users is growing rapidly over time. This means that brands need to keep pace with TikTok to stimulate their rapid growth. If you want to expand your audience quickly, buy a TikTok for $2.99. As a pure video content application, it quickly attracted the attention of Generation Z and Millenials.

Today, many international companies are working with TikTok’s influencers to rapidly expand their reach. And to gain popularity and attention for their products.


Each TikTok video shows the skill and passion of its creator. When memes dominate all other social platforms, it is rare to find TikTok videos based on memes. For example, the TikTok platform is almost entirely based on the work of individual creators.

Many bloggers post their short videos on TikTok and see them become a big hit. Today, TikTok practically dominates the modern world of social media. It is sometimes possible to watch TikTok videos on other social networks. Just like Facebook, Twitter and Instagram, this proves its dominance.

If you think about it, the application is only used for entertainment purposes. And the users are mainly from Generation Z and Millenials. If your target group is between 16 and 26 years old, TikTok is the best platform to promote your product.

Final reflection:

Instagram, just like TikTok, is unique and has specific properties and applications. If you are sure that you can develop a strategy that is in line with such a strategy. Or even these two platforms, you can try.

Thank you for reading this report.

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